The Frank Daunting brand was created with the idea of creating market space intended to appeal to those with an appreciation of culture and self-determination. Their scents are designed to accommodate the lives of our customers in the many different facets of living.

Collaborator Shyne Webster designed their brand identity system and we designed and developed their website. I helped them layout different avenues for marketing their products now and into the future.

I wanted to be sure they can educate their customers using their website; most importantly making it easy to shop with them.

Competitors had complex filter systems that broke and weren’t user friendly. Animations that were unreliable and made clicking through products a hit or miss -- this gave us an idea to keep the design friendly and exciting, yet completely functional.